Data Insights / Strategy / Content Creation / Brand Partnerships / Event Management
We produced market research on Kangol’s target consumer to discover insights on what the audience thought about the brand.
From the data insights we then created a strategy for the brand, which included brand collaborations, events and partnering with musicians.
We partnered Kangol with streetwear brand Terrible Movement to create a 20 piece collection for the brand.
Creative content in the form of imagery and video which was then used for press assets, and also amplified onto our own magazine platform.
Two week pop up in Boxpark, Shoreditch
PR + Marketing
We handled the PR strategy for the campaign which included:
• B2B Press
• Influencer Seeding
• Online PR