Kangol

Data Insights / Strategy / Content Creation / Brand Partnerships / Event Management

Data Insights
We produced market research on Kangol’s target consumer to discover insights on what the audience thought about the brand.

Strategy
From the data insights we then created a strategy for the brand, which included brand collaborations, events and partnering with musicians.

Brand Partnerships
We partnered  Kangol with streetwear brand Terrible Movement to create a 20 piece collection for the brand.

KANGOL-EDIT-2 KANGOL-EDIT-6 KANGOL-EDIT-8 KANGOL-EDIT-14 KANGOL-EDIT-10 KANGOL-EDIT-18 KANGOL-EDIT-16

Content Creation
Creative content in the form of imagery and video which was then used for press assets, and also amplified onto our own magazine platform. 

Event Management
Two week pop up in Boxpark, Shoreditch

Instax 17 Instax 11 Instax 9 Instax 6 Instax 5 Instax 1 Instax 29 Instax 28 Instax 32 Instax 36 Instax 47 Instax 51

PR + Marketing
We handled the PR strategy for the campaign which included: 

• B2B Press
• Influencer Seeding
• Online PR

Screen Shot 2016-01-04 at 13.55.15 Screen Shot 2015-11-16 at 15.46.01 Screen Shot 2015-11-16 at 15.43.40 Screen Shot 2015-10-19 at 13.27.18 Screen Shot 2015-10-19 at 13.25.37 Screen Shot 2015-10-19 at 13.25.21 Screen Shot 2015-10-19 at 13.09.43 Screen Shot 2015-10-18 at 21.06.14 Screen Shot 2015-10-18 at 21.03.37 Screen Shot 2015-10-14 at 18.02.47 Screen Shot 2015-10-14 at 17.56.00